case study

FOY by Bimini Labs had a big project for me.  Looking to take advantage of my creative prowess, design expertise, and extensive knowledge of marketing, FOY found their guy. With their brand needing to be built from the ground up, along with all their marketing materials including a visually captivating website, a standout logo, eye-catching label design for their product, and captivating signage, we got started. I pride myself on my ability to understand and cater to customer’s unique needs while ensuring that FOY by Bimini Labs received top-notch creative solutions that not only exceeded their expectations but also helped to propel their brand to new heights.

We developed the slogan “Backed by Science, Not by Claims” to highlight the distinction between FOY and less reputable companies in the industry. Many businesses prioritize profit at the expense of honesty and ethical practices. FOY, created by Bimini Labs, stands apart from these unscrupulous entities. Our designs incorporate blue and black, symbolizing trust, honesty, professionalism, strength, and seriousness. By incorporating tech elements, we enhance the scientific essence that underpins our “Backed by Science” claim.

As an integral part of the team, I collaborated closely to develop and implement the brand across all aspects of the company. From unique logo design and brand elements to captivating signage,  email marketing, and enticing social media posts, I was there to fulfill every need.

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